SELFONOMICS

The VC-Funded Company Is an Obsolete Organizational Form
Here’s a story you’ve heard before.
Apr 8 • JA Westenberg
Why Solopreneurs Need to Pick One Number
Your Pricing Table is an Illusion
Apr 7 • JA Westenberg

March 2026

Why Sweat Equity Doesn't Work for AI Startups
AI Startups and the Equity Bet You Can't Win
Mar 12 • JA Westenberg
The GTM Engineering Playbook
How to build the machine that builds the pipeline
Mar 3 • JA Westenberg

February 2026

Working Notes on Software Marketing
There Is No Hack Left // The Plateau Is the Strategy
Feb 5 • JA Westenberg
The return of the wax seal
The case against "free" speech
Feb 4 • JA Westenberg

January 2026

The Gutenberg Parenthesis is Closing
Get In Loser, We're Going Post-Literate
Jan 30 • JA Westenberg
Living Next Door to Moloch
Why Content Is Terrible Now
Jan 27 • JA Westenberg
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